Gen X is often called the forgotten generation. You could also say it’s the generation that marketers frequently overlook. They talk about and target Baby Boomers, Millennials, and Gen Z but sometimes forget Gen X even exists. The Gen X years had an important influence not only when it comes to purchasing power but also the massive impact on our culture.
Gen X years are typically understood to be people born from 1965 to 1985 although some references vary. That means Gen X came of age in the ’80s and ’90s and really hit their stride in the early 2000s. Their influence on technology, music, and fashion is immeasurable. So instead of being called the forgotten generation, Gen X’ers should be called the Innovation Generation. Consider all the technology that came out and was made popular during the Gen X years. The rise of home computers, video games, and even the internet. Gen X is considered the first generation to be inherently tech-savvy, something often attributed to Millennials. Sorry Millennials, that moniker belongs to your predecessors. Gen X’ers basically came out of the womb with an Atari joystick glued to their hands and a Walkman perpetually stuck to their ears.
Technology is not the only thing Gen X had a major influence on. Think about the music that was popular during the time. The rise of MTV (yes, we are claiming that one too), heavy metal, and some of the biggest culture-shifting genres in music, like Rap, Grunge, and Alternative Rock.
And then there is style. It’s hard to attribute the graphic t-shirt movement to Gen X because baby boomers of the ’60s and ’70s latched on to the trend as part of a counterculture, but it was Gen X that made the style choice mainstream. Sure, Gen X will dress up when we need to lead a board meeting but our natural state is to be in jeans and t-shirts.
Gen X may be often forgotten and are certainly not “the greatest generation” but they are definitely the coolest.