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What is Content Marketing?

What is Content Marketing?

If you’re in the world of marketing or advertising, you’ve probably heard the term Content Marketing. If you’re reading this article, you may be a little mystified by what it actually means. Don’t worry, I am about to clear it all up and also give you some tips on getting started with becoming a content marketer.


How to Hire a Freelance Graphic Designer

How to Hire a Freelance Graphic Designer

It’s happened to all marketing pros at one time or another. You need some new collateral designed or some creative ideas but the project is not a good fit for a traditional advertising agency. Maybe the project is too small, or the budget too tight, or the turnaround time is too fast. Regardless of your reasons, hiring a freelance graphic designer is always a viable option.


What is a Brand?

What is a Brand?

Ask a dozen people and you’ll likely get a dozen different answers.  The truth is that the definition of a brand has evolved over the years. The most common misconception is that a company’s brand is their logo and slogan. The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol, design, or a combination of them intended to identify the goods and services of one seller and to differentiate them from those of other sellers.” These elements are certainly part of a brand but the entire brand platform is much bigger in scope.